What is the purpose of a “press release”?

A press release serves as an official announcement to media outlets, conveying news or events relevant to the issuing organization. The primary goal is to communicate important information to the public and journalists in a concise and accessible format. Often used for product launches, corporate announcements, or special events, a press release aims to generate media interest and inform the audience about significant developments.

This choice highlights the strategic role of press releases in public relations, as they are crafted to attract attention and prompt coverage in various news platforms. By providing journalists with essential details, press releases help in ensuring accurate reporting and can enhance a company's visibility.